Brand vs Logo
Jan 7, 2015
What is the Difference Between Brand and Logo?
Austin, TX: I deal with marketing professionals all the time and many of my clients still get the terminology of brand vs logo mixed up.
Here is a link to an excellent article on the topic from noted marketing guru Seth Godin: Logo vs Brand.
Your brand is what differentiates you from your competition.
Your brand encompasses your product, your reputation, your color schemes, your goodwill, your website, your ads, your social media, all communications, etc.
Your logo is a symbol that you use to represent your brand.
The nicest logo in the world will not help your brand if your product or service is poor.
Our company, Geek Tech Branding can put your logo on promotional products. It helps as part of your branding strategy.
But we do not create your brand.
You — and all your employees — help to create your brand in the public’s eyes.
Your brand reputation is not a static thing.
Your brand perception may change over time.
Constantly strive to take steps to improve your brand reputation with ever customer contact.
Your logo will will find better reception once you do.
How do you define the difference between brand and logo?