Can Your Logo Design Be Costing You Sales?
Aug 13, 2012
Austin, Texas: I came across this recent survey that shows that consumers place a great value on the look of a business’ logo design.
Granted, the survey was done by The Logo Company, a company that designs logos for a living.
However, they had some interesting results:
1) 41 percent said that they didn’t trust companies and brands whose logos they didn’t like.
2) 32 percent of those polled said that they wouldn’t buy or use anything from a company or brand whose logo they didn’t like.
3) 63 percent said they wouldn’t trust or buy from a company with a bad logo because it made the brand look “cheap” if they had a badly designed logo.
4) When asked to state the main reason they chose a new brand of product, a majority of those polled, 59 percent, said it was the packaging, while 38 percent said it was the logo.
5) When asked what they thought made a good logo, 44 percent of people said they liked it to look “simple,” while 41 percent thought “color” was more important.
Poor sales? Maybe blame your logo. Sure beats blaming yourself or your marketing and sales team.
But, perhaps there is some truth in the fact that your logo can build trust and shape perceptions of your company.
What does your logo say about your brand?
Is it time to re-visit your logo design?