The Popularity of Promotional Fidget Spinners

Jun 19

Custom Branded Fidget Spinners and Fidget Cubes are One of the Hottest Trade Show Give-Aways in Years--But Why? Austin, Texas: For the past 3-4 months, fidget spinners and fidget cubes have been...

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Understanding Acquisition Costs and Lifetime Value of a Customer

Feb 06

How Much is a Loyal Customer Worth to You? Austin, Texas: What is a loyal customer worth to you? Before you answer that question, you  would need to do an analysis to determine not just th...

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7 Marketing Trends for the Coming Year

Dec 20, 2016

7 Trends in Marketing and Branding for 2017 Austin, Texas: As the year winds down, I have noticed several trends that have been developing that I’d like to  note. Here ...

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Top Year End Review Tips to Boost Your Business for the Coming Years

Dec 14, 2016

Setting and Evaluating Business and Marketing Goals for Next Year Austin, Texas: As this year winds to an end, I try to take a few days away from the office to review our company’s perfo...

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Virtual Reality Applications for the Travel Industry (Part 5 of 6)

Sep 19, 2016

Virtual Reality: Practical Uses in the Travel and Resort Industry In our previous posts, we explored the use of VR in education, health care, and real estate. Today, we turn our attention t...

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Improving Your Marketing Through Virtual Reality

Mar 07, 2016

How You Can Utilize Virtual Reality To Improve Your Marketing Efforts Austin, Texas One of the most popular trends of late has been virtual reality marketing. I have seen huge lines forming a...

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How to Increase Sales By Creating a Niche in Your Business

Oct 30, 2015

Why it Makes Marketing Sense to Create a Niche for Your Business by Robert Piller If you look up promotional products distributors, you will probably find over 30,000 listings. If you narrow it down...

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Is Your Marketing Keeping Up with Mobile Searches?

Oct 08, 2015

For the First Time in History, Mobile Searches Surpass Desktop Searches At Google…So What Does That Mean For Your Marketing Efforts? Austin, Texas: Marketers are always t...

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5 Tips for Increasing Occupancy Rates at Your Apartment Complex

Aug 24, 2015

5 Simple Ideas to Increase Your Occupancy Rates and Increase Net Operating Income at Your Apartment Complex Austin, Texas:  We sell a ton of imprinted gifts to apartment complexes so...

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Are You Too Busy Doing Grunt Work To Actually Plan Your Business?

May 29, 2015

Does Your To Do List Get In the Way of Your Success? Austin, Texas: Do you ever wonder that you are spending too much time on the every day minutiae to see the big picture for your business? After a...

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Your Marketing Message is the Sum of All Your Communications - Good and Bad

Apr 30, 2015

Can You Be in Full Control of Your Marketing Message At All Times? Austin, TX: All of us in marketing like to think that we control the marketing message: what is seen, read, thought and heard abou...

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Promotional Products Sales Outdistances Spending on Mobile, TV and Radio Advertising

Oct 21, 2014

The Power of Promotional Products: Leading the Growth in Sales and Advertising Austin, Texas: The Advertising Specialty Institute® (ASI) today announced 2014 sales of promotional product...

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Which is a Better Value: Promotional Products or Online Ads?

Sep 12, 2014

Promotional Products vs Online Ads: Is it an Either/Or Question? Austin, Texas:  I have many clients that are increasing their ad spend for online marketing (and I’d include our company&...

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Promotional Products 101: Proof, Double Check, Then Look It Over One More Time

Jun 25, 2014

Who is your Second and Third Set of Eyes When Proofing Your Promotional Products? Really?!?!? This player looks a lot like President Obama! Austin, Texas: We all are wearing multiple hats these ...

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Marketing 101: All Publicity is Not Good Publicity

Jun 23, 2014

Contrary to What You Might Have Learned About Marketing and Advertising: All Publicity is Not Always a Good Thing Austin, Texas: Just because you are able to push the envelope in marektin...

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Distribution is the Key to Promotional Product Success

May 09, 2014

How are You Planning to Distribute Your Promotional Products? Austin, Texas: I created a Slideshare recently on 20 Tips to Reach and Market to the Teen Demographic — and people have been aski...

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Tips For Choosing the Right Promotional Power Charger

Apr 09, 2014

How to Choose the Best Promotional Power Charger For Your Budget Austin Texas: External Power chargers for iPhones and iPads are all the rage these days. Promotional power chargers are one of...

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SXSW Swag Bags: It's Your Response Rate and Post-Event Engagement That Really Matters

Mar 08, 2014

SXSW Swag: How Effectively Is Your Promotion and Branding in Tune With Your Marketing Objective? Photo of SXSW swag from a photo in the Austin Post in 2013 Austin, Texas: South by Southwest...

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Check Out the Academy Awards Swag Bag: Who Says Money Speaks Louder Than Swag?

Feb 24, 2014

Promotional Swag Leads the Way to Help Comfort the Oscar Losers! Austin, Texas: The 2014 Academy Award swag bag contents have just been released – and it seems like the price for an Oscar loser...

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When is a Power Stick Not Just Another Power Stick?

Feb 19, 2014

How Can You Turn Your Promotional Power Sticks Into The Star Attraction of Any Event? Austin, Texas: Promotional power sticks have been all the rage the past 6-9 months. They were easily...

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Ideas for Marketing to Teens

Feb 17, 2014

Marketing 101: Best Ways to Reach the Teen Target Market Austin, Texas:  Can you remember what used to turn you on as a teenager (I’m talking PG here!!!)? 1) Music 2) The opposite sex ...

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Are You Offering Customers Too Many New Choices They Do Not Want or Understand?

Jan 22, 2014

How Can Marketers Fill a Need When They Are Focusing on The Wrong Features? Austin, Texas: At the Consumer Electronics Show a few weeks back, we were all inundated with pitches for the latest &ndas...

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Yes, Today is Hump Day. So How is That Going to Affect Your Sales and Marketing Activities For The Rest of the Week?

Nov 13, 2013

Is Hump Day Going to Motivate You To Reach Back for Stronger Sales & Marketing Strategies for the  Remainder of the Week? Austin, TX I love that Geico commercial where the camel walks around...

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Isn't Time to Clean Out Some of Your Email Clutter?

Oct 24, 2013

When Was the Last Time You Spent Some Time Cleaning Out the Email In-Box Clutter on Your Computer? Austin, Texas:  I awoke today to 15 LinkedIn group messages in my email in box, along...

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What Are You Willing to Fail At Today?

Oct 22, 2013

Are You Willing to Fail Each Day … Or Do You Go Through Life Minimizing Risk? Austin, Texas: I was watching a morning talk show the other day and Sara Blakely, founder of Spanx mentioned that ...

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Where is Your Call to Action?

Sep 20, 2013

Do You Have a Call to Action in All of Your Advertising? by Robert Piller Austin, Texas:  In a blog post from last week, I mentioned that the easiest way to measure the ROI of your promoti...

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How To Choose the Right High Tech Promotional Gifts for Your Clients

Sep 12, 2013

How Do You Decide on the Best High Tech Promotional Gift for Your Customers? Austin, Texas: One of the questions I get asked the most is” “How do I choose the right tech gift for my cli...

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How to Build Trust for Your Brand

Sep 09, 2013

Simple Tips to Build Greater Trust for Your Brand Austin, TX: Whether you are B2B or B2C– all you have is your reputation and trust. Clients decide whether or not to buy from you based on inta...

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How, When and Where Are You Trying to Reach Your Target Market?

Aug 30, 2013

Are You Utilizing the Right Tools in Reaching Your Target Market? Austin, Texas: I read a fascinating report by gyro, in association with Forbes Insights, the other day that said: 52% of custom...

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What Do Customers REALLY Think About Your Brand?

Aug 19, 2013

Have You Asked Your Customers What Your Brand Means To Them? Austin, TX: While meeting with a Fortune 500 client last week, the marketing manager was talking about one of his brands with such glowing...

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Do You Need to Use a Tech-Themed Promotional Item to Reach the Millennial Generation?

Aug 16, 2013

How to Choose the Right Promotional Items for Millennials Austin, TX: Everybody wants a new way to reach out tot heir target audience – and right now one of the hottest niches is the Millennial...

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Are You Doing the Most Important Task Right Now?

Jul 26, 2013

Great Time Saving Tip Keeps You Focused on the Task at Hand Austin, Texas: I recently read an article from productivity leader, Peter Bregman, at Harvard Business Review where he discussed ...

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Is it Time to Start Paying for Apps?

Jul 25, 2013

Choosing Only Free Apps Hurts the Entire Tech Industry Austin, Texas: I was looking into two time-saving apps on the web last night and was surprised at the anger over some of these companies that ar...

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Should You Market Tech Products to Seniors?

Jul 22, 2013

Seniors are Much More Tech Savvy Than Portrayed in Most Media Austin, Texas We all understand that Gen X, Gen Y and Millennials are considered to be very tech savvy and we continue to market to these...

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Geek Tech Marketing Blog

Jan 18, 2008

This blog will concentrate on marketing and technology– and where the two meet. We will discuss who is the best target audience for branded tech items, trends in promotional tech items, where t...

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