Loyalty 101: Using Proof of Purchase Promotions to Drive Sales
Dec 12, 2012
Proof of Purchase Promotions Can Increase Sales of Consumer Package Goods
Austin, Texas: Proof of Purchase Loyalty Promotions are one of the simplest ways for a consumer products company to increase sales that I am surprised they are not used more often.
Ideal for consumable products with a high turnover rate, these promotions can help rejuvenate old packaging by adding a special offer – thus increasing immediacy of action and encouraging bulk sales.
The simplest way to run a proof of purchase promotion is to attach a decal to your existing packaging – which can be peeled off and accumulated.
The offer can be promoted with shelf talkers, POP displays and even with a link to a website, which can explain the program in more detail.
Proof of Purchase promotions work to increase sales over a set period of time.
Another beauty of the program is it can be done on a short-term basis, in select areas or even tested with different point values to gauge consumer reaction.
One of the keys to the program is simplicity – so you can even have a unique variable code printed in a fold-over label, so the entire promotion can be done digitally- thus reducing your handling and fulfillment costs.
Downloadable digital incentives, such as music downloads, smart phone and tablet skins, free pizza codes, movie tickets, fitness movie downloads, magazine subscriptions and others — can all be distributed electronically – reducing the need for fulfillment, which can often add tens of thousands of dollars to any promotion.
Perhaps the best part of the proof of purchase incentive program is that it is based on sales performance – as opposed to a raffle, contest or other sweepstakes offer. Consumers also like the fact that they are an automatic “winner” — all they need to do is purchase your product or family of products.
Consumer proof of purchase promotions can breathe new life into any packaged goods-diving increased sales and improving loyalty at a nominal expense.
Due to slippage, breakage, or unredeemed proof of purchases, an exciting promotion can be created for a fraction of the cost of other incentive programs.
Looking to increase sales at the expense of your competition?
Looking to increase trials and sales of your products?
If so, now is the time to consider running a proof-of-purchase loyalty incenitve program.
Here is a link to some case studies of proof of purchase programs that have been run for consumer packaged goods.