Using Memes To Advertise Your Brand
Jan 8, 2019
Thinking about marketing in a fresh new way this year? Remember these rules when using memes online.
According to Merriam-Webster, a meme is “an amusing or interesting item (such as a captioned picture or video) that is spread widely online especially through social media”. The sample sentence that goes along with this dictionary entry is about Grumpy Cat, a frowning cat we have all seen online, which was turned into one of the most popular memes out there.
Since memes spread widely and quickly, they can be smart to use in advertising. Brands can reach more people, create awareness and appeal to target audiences. However, there are some rules to keep in mind when working with memes.
Know Your Audience
Since memes are mostly shared via social media, you need to first decide if your clients, customers, fans and followers are even on social media. If so, you need to figure out which platforms they use. Younger crowds enjoy the filters and freshness of Instagram and Snapchat. Some older generations use Facebook in order to keep up with friends and family. Many professional are only on LinkedIn, for business purposes, which is not usually a place for memes.
Know Your Meme
After you know where you would like to share your meme and with whom, you need to make sure you understand your meme. Many of them are jokes and are ironic, and certain phrases go with certain images. Mixing up your memes or using one incorrectly is not going to win your brownie points online!
Know Your Brand
Once you have a place, an audience and a meme, you need to make sure it is cohesive with your brand. You do not want to randomly throw one out there if your content has always been super serious before this. You may not want to use a super colorful image if the rest of your brand is all black and white. Think about how to make this meme fit in with your messaging and branding.
Know Your Limits
And finally, know your limits. Some people may think that just because memes can go viral means that one needs to be shared every day on social media, in order to see lots of success. However, too many memes could cause a brand to not be taken seriously. Furthermore, if you are not getting good traction with memes, that may be a sign to switch to another marketing method.
We encourage you to try new things this year - like a meme or two on your social sites! - and we urge you to turn to Geek Tech Branding for promotional products and swag.