Are You Reaching Your Potential Clients Where They Are Making Their Buying Decisions?
Nov 11, 2013
Do You Know Where Your Customers Are When They Are Making Their Buying Decisions?
Austin, Texas: The growth of mobile advertising for retailers and restaurants is growing at exponential rates because it allows retailers to reach out to their consumers when they are at a mall or nearby location.
This is a good example of reaching out to your clients where they are making a buying decision.
Where you reach your target audience can be one of the most important guidelines when choosing your marketing spend.
Do you know where your customers are when they make their buying decisions?
How about your other marketing?
Are you reaching your decison-makers where they are ready to buy?
Another example is promotional marketing – or advertising specialties.
Are you selecting promotional items that reach out to you customers where they are more likely to make a buying decision?
For example, if you are selling a product or service that people call while traveling, then the promotional items should be made for a car – like an imprinted phone charger that plugs into a lighter. Or an imprinted travel mug.
If you sell a product or service that is bought from an office environment, then something that would be on the recipients’ desks would have best chance of persuading a buying decision at that time. Such items as promotional phone stands or imprinted USB flash drives can be very effective.
if your service is most often bought while at home, maybe an imprinted stylus pen or promotional earbuds can do the trick.
Work your marketing decision backwards.
Decide where will your customer be when making their buying decision. Then own that space–whether it is their desktop, car dashboard, bathroom mirror, etc.
It’s as simple as that.
Be where your customers will be when they make their purchasing decisions.
You will maximize your ROI and get the best bang for your marketing and promotional dollar.