4 Tips For Customer Service Week
Sep 23, 2019
From the very first time someone interacts with a business to the moments after their purchase and beyond, customer service is key. There may be an amazing product or a one-of-kind service, b...
Continue ReadingRestaurant Promotions: Are You Just Jumping on the Same Customer Loyalty Bandwagon?
Apr 17, 2013
Is Your Restaurant Willing to Stand Out From Your Competition When It Comes To Customer Loyalty Programs? I love to eat pizza- and in the past few weeks in my hometown of Austin, Texas, I have eat...
Continue ReadingLoyalty 101: Using Proof of Purchase Promotions to Drive Sales
Dec 12, 2012
Proof of Purchase Promotions Can Increase Sales of Consumer Package Goods Austin, Texas: Proof of Purchase Loyalty Promotions are one of the simplest ways for a consumer products company t...
Continue ReadingFrequency Marketing 101: It's Not Just About New Customers Only
Nov 13, 2012
When Planning a Frequency Program, Do Not Fall Into the “New Customers Only” Conundrum Austin, Texas: You've seen the promotions: Offer valid for new customers only. Not valid for ex...
Continue ReadingWhen Trying to Creating Customer Loyalty, Don't Forget About the Customer
Sep 24, 2012
Customer Loyalty 101: It's About Your Customers! Are your policies standing in the way of good customer loyalty? Austin, Texas: I took a party of eight out to a nice Mexican restaurant for d...
Continue ReadingEmployee Training is Key to Successful Customer Loyalty
Aug 24, 2012
Customer Loyalty is Not a Program. It is a Way of Doing Business Austin, Texas: I read a blog post the other day espousing the theory that companies should create a new position called Chief Loyal...
Continue ReadingRe-Purpose Your Products for Increased Sales and Revenue
Jun 6, 2012
Austin, Texas The Wall Street Journal had a recent story about how old videogames are coming back as apps for iPhones and tablets–bringing with it easy riches for the companies that are dusti...
Continue ReadingWhat is Your Biggest Piece of Unfinished Business Still to Do This Year?
Jan 18, 2012
A few weeks into the new year and many of the resolutions we had hoped to start on are still not getting done. But how about last year's goal? Is there one piece of unfinished business left over ...
Continue ReadingWhat are the Top Loyalty Trends of 2012?
Dec 13, 2011
Put Data Capture at the Top of Your Loyalty Wish List Austin, Texas: There has been a great deal of discussion these days as to the newest loyalty trends for 2012. The strongest new platform seem...
Continue ReadingCreating Loyalty Out of Free Offers & Coupon Programs
Dec 8, 2011
Austin, Texas: Anyone who has read my blog posts over the past few years knows that I am not a big fan of using coupons to attract a loyal customer base. Coupons may be an ideal way of introducing...
Continue ReadingIncreasing Loyalty By Listening to Your Customers
Dec 6, 2011
Austin, Texas: When I was child, my mother would sometimes tell me that I was hearing without really listening. Unfortunately, today it seems that many companies are having that same problem. The...
Continue ReadingEngaging with Your Customers Will Greatly Increase Loyalty and Sales
Oct 11, 2011
Customer Engagement: The Key to Increased Loyalty Austin, Texas: I recently wrote a recent blog post about the importance of customer surveys to better gauge your customer feedback. This shou...
Continue ReadingAre We Grouponing Ourselves to Failure?
Sep 16, 2011
Can a Business Build Customer Loyalty Through Discounting? Austin, Texas: For the past few months, I have been getting my email in-box stuffed with coupon offers from Groupon, Living Social, Moo...
Continue ReadingTime to Hire Some New Marketing People to Boost Sales for Next Year?
Sep 12, 2011
Austin, Texas: On LinkedIn the other day, I spent some time looking at various profiles of my “connections” - and noticed a large number of well qualified marketing executives without j...
Continue ReadingAre You Expanding Your Marketing Mix?
Sep 7, 2011
Austin, Texas: I just received an issue of Deliver, a magazine from the US Postal Service, which featured an excellent article on varying your marketing mix. It's core message was that direct mail...
Continue ReadingMerchant Funded Rewards: Boon or Bane?
Aug 30, 2011
Austin, Texas: It appears that more and more companies are looking at merchant-funded reward programs in an effort to encourage customer loyalty. Financial institution with their debit card progra...
Continue ReadingHow Are You Creating Loyalty Among Your Customers?
Aug 25, 2011
Austin, Texas: The legendary economist Peter Drucker once observed that “the purpose of a business is to create a customer.” Notice that he didn't say the word “sale” or &l...
Continue ReadingIn Marketing, Your Brand Cannot Be All Things To All People
Aug 3, 2011
I had a client tell me the other day that he wasn't getting enough referrals. He said he has a stack of favorable letters from clients saying that he was “dependable”, “able to d...
Continue ReadingCan Loyalty Be a Program?
Jul 29, 2011
Motivating Employees. Creating Customer Loyalty. Austin, Texas: I was involved in a discussion board thread the other day and someone asked if loyalty can be a program. This got me thinkin...
Continue ReadingLoyalty Programs: Which Scanning Technology Is Right For the Coming Decade?
Jul 12, 2011
Austin, Texas: In this high tech age, there seems to be a great deal of discussion about the technology that will drive the next loyalty wave. Colloquy magazine did a recent article on the future ...
Continue Reading4 Types of Customers - A Sports Analogy to Help Build Improved Customer Loyalty
Jul 7, 2011
Customers describe their client base in all sorts of ways–but very rarely do they differentiate between the type of customers they have. All customers are not created equal. Nancy Porte, Vic...
Continue ReadingWhat is Proper Length of Time To Run a Loyalty Promotion?
Jun 30, 2011
What is the Proper Length of Time to Run a Loyalty Program? One of the questions I get asked about most is “How Long Should A Loyalty Promotion Run?”. Some people want to run thei...
Continue Reading3 Steps to Improving Customer Service at Restaurants
Jun 9, 2011
At most restaurants, the term “customer service” is often talked about at management meetings-but never clearly defined. As customers continue to eat out less often, while also more cl...
Continue Reading4 Ideas for Keeping Your Loyalty Program Fresh
Jun 1, 2011
Today, there are just too many loyalty programs, and most have been designed without much forethought. A 2009 loyalty census from Colloquy estimated that membership in U.S. rewards programs was ab...
Continue ReadingProven Ideas to Increase Car Wash Sales and Improve Loyalty
May 24, 2011
Most c-store car wash programs are similar … Buy 5 Car Washes and Get the 6th One Free. Or…. Save $1 on a Car Wash With a Fill-up. These programs are plentiful because they are simp...
Continue ReadingAre Low Threshold Customers Worth The Effort in a Loyalty Program?
May 23, 2011
It seems that too many loyalty programs are created to reward only the most loyal of customers. With fewer tiers and levels, the “dream prizes” can scare off many possible participants...
Continue Reading7 Tips For Developing An Online Loyalty Program
May 3, 2011
Online loyalty programs are offered by companies to reward consumers who visit their websites more frequently. Like many other online developments, many of these online loyalty programs were ones...
Continue ReadingProven Ideas to Increase Your Restaurant Sales Without Resorting to Coupons
Sep 14, 2010
Why do so many restaurants resort to using price coupons to drive traffic-sacrificing profits without increasing loyalty or differentiating themselves from their competition? In the 26 years in th...
Continue ReadingFive Myths about Retail Loyalty Programs That Need to be Debunked
Sep 13, 2010
Many retail loyalty programs are similar. In fact, many customers hold loyalty cards from several retailers in the same business and use each card from time to time. If that is the case, you will...
Continue ReadingProven Ideas To Increase Your Restaurant Sales Without Resorting To Coupons
Sep 1, 2010
Why do so many restaurants resort to using price coupons to drive traffic-sacrificing profits without increasing loyalty or differentiating themselves from their competition? In the 26 years...
Continue ReadingNew Study Describes Want Customers Really Want From A Loyalty Program
Aug 24, 2010
According to a study in Colloquy, U.S. consumer participation in loyalty and rewards programs rose across every demographic segment in 2009, and grew 19% overall since 2007. Most customers join t...
Continue ReadingFrequency Marketing vs. Loyalty Marketing
Aug 6, 2010
Is there a difference between the term “Frequency Marketing” and “Loyalty Marketing”? Although the two terms are often used interchangeably, there can be more than a semant...
Continue Reading7 Tips for Developing an Online Loyalty Program
Aug 5, 2010
Online loyalty programs are offered by companies to reward consumers who visit their websites more frequently. Like many other online developments, many of these online loyalty programs were ones t...
Continue Reading7 Tips for Greater Success In Starting a Successful Loyalty Marketing Program
Jul 19, 2010
You have studied your services/products and how you're promoting them. You have studied your present and potential consumers and your marketing resources. And you have realized that loyalty marketi...
Continue Reading9 Proven Tips For A More Successful Customer Loyalty Reward Program
Jul 12, 2010
Making a practical as well as a clear reward program for consumers may prove to be a great advantage in increasing customer loyalty. The most important thing to be successful is appropriate h...
Continue Reading7 Tips For Greater Success In Starting A Successful Loyalty Marketing Program
Jun 19, 2010
You have studied your services/products and how you're promoting them. You have studied your present and potential consumers and your marketing resources. And you have realized that loyalty marketi...
Continue Reading