Customer Loyalty Tip: Use Social Media for Listening to Your Customers

Dec 04, 2012

Is Your Company Using Social Media to Help With Customer Service — or Just for Marketing? Austin, Texas: Social Media usage has grown exponentially over the past few years – as ...

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Rewarding Facebook Likes and Twitter Followers: Good Business Strategy or Folly?

Nov 29, 2011

Austin, Texas: What is the value of a Facebook “Like” or a Twitter “Follower”? Many numbers have been bandied about over the past several months, but I’d have to thin...

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Digital Rewards for Social Media Promotions

Jun 17, 2011

Many companies are offering incentives for people to “Like” their Facebook page or to add themselves to Twitter. Perhaps no incentive lends itself better to social media campaigns as d...

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Reaching Out To Social Media To Attract More Female Shoppers

Jul 12, 2010

Have you ever considered offering an incentive in return for a blog posting or tweet? According to an article in, the key to reaching the female market is through onlin...

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