Top Promotional Items for Esports & Gaming Industry
Apr 07, 2021
According to recent reports, the esports industry’s revenue will hit $1.084 billion this year, which is a 14.5% increase since 2020. What exactly is esports, though, and how does it differ ...Continue Reading
How To Market Your Restaurant With Branded Gifts (+ 5 Exciting Options)
Oct 20, 2020
Eating establishments can creatively advertise during the coronavirus pandemic and beyond by including custom-printed gifts with take-out, pick-up and delivery orders! Since the COVID-19 pandemic ...Continue Reading
Marketing Tips & Trends For 2020
Dec 03, 2019
With a new year comes new ways to advertise your brand to the world! The end of the year means a time to reflect on the past 12 months and a time to wind down and relax a bit during the holiday seaso...Continue Reading
Marketing In The Auto Industry
Feb 12, 2019
These six promotional products are a great way to spread awareness about your car dealership or service! Billboards, social media posts, industry events and promo deals are just a few of the ways ...Continue Reading
Hotels Selling Branded Clothing & Getting Noticed Around The World
Dec 20, 2018
Draw in crowds by selling imprinted fashion in your hotel! Shopping in a hotel? It may sound strange, but by selling high-end and top-quality branded clothing, companies can get their logos/names ...Continue Reading
10 Creative Ways To Spread The News Of Your Brand
Jul 10, 2018
Always Be Ready To Grow Your Business & Advertise Your Company! “Contagious products and ideas are like forest fires. They can’t happen without hundreds, if not thousands, of regular J...Continue Reading
Stop Trying to Be All Things to Everyone
Apr 24, 2018
You Can't Be All Things To All People- And Be Successful Austin, Texas: I got a call the other day for a company needing 150 pencils for an event. I told her that we do not do pencils and gave her t...Continue Reading
4 Things to Know About Qi Wireless Phone Chargers
Dec 12, 2017
Qi Phone Chargers are now the industry norm for wireless phone charging. Here are 4 things to know about this technology. 1) Qi is pronounced /tʃiː/ CHEE from the Chinese word qi meaning "...Continue Reading
The Popularity of Promotional Fidget Spinners
Jun 19, 2017
Custom Branded Fidget Spinners and Fidget Cubes are One of the Hottest Trade Show Give-Aways in Years--But Why? Austin, Texas: For the past 3-4 months, fidget spinners and fidget cubes have been the ...Continue Reading
Understanding Acquisition Costs and Lifetime Value of a Customer
Feb 06, 2017
How Much is a Loyal Customer Worth to You? Austin, Texas: What is a loyal customer worth to you? Before you answer that question, you would need to do an analysis to determine not just the value in...Continue Reading
7 Marketing Trends for the Coming Year
Dec 20, 2016
7 Trends in Marketing and Branding for 2017 Austin, Texas: As the year winds down, I have noticed several trends that have been developing that I’d like to note. Here are seven trends in marke...Continue Reading
Top Year End Review Tips to Boost Your Business for the Coming Years
Dec 14, 2016
Setting and Evaluating Business and Marketing Goals for Next Year Austin, Texas: As this year winds to an end, I try to take a few days away from the office to review our company’s performanc...Continue Reading
Virtual Reality Applications for the Travel Industry (Part 5 of 6)
Sep 19, 2016
Virtual Reality: Practical Uses in the Travel and Resort Industry In our previous posts, we explored the use of VR in education, health care, and real estate. Today, we turn our attention to the trav...Continue Reading
Improving Your Marketing Through Virtual Reality
Mar 07, 2016
How You Can Utilize Virtual Reality To Improve Your Marketing Efforts Austin, Texas One of the most popular trends of late has been virtual reality marketing. I have seen huge lines forming at tra...Continue Reading
How to Increase Sales By Creating a Niche in Your Business
Oct 30, 2015
Why it Makes Marketing Sense to Create a Niche for Your Business by Robert Piller If you look up promotional products distributors, you will probably find over 30,000 listings. If you narrow it down...Continue Reading
Is Your Marketing Keeping Up with Mobile Searches?
Oct 08, 2015
For the First Time in History, Mobile Searches Surpass Desktop Searches At Google…So What Does That Mean For Your Marketing Efforts? Austin, Texas: Marketers are always trying to increase sa...Continue Reading
5 Tips for Increasing Occupancy Rates at Your Apartment Complex
Aug 24, 2015
5 Simple Ideas to Increase Your Occupancy Rates and Increase Net Operating Income at Your Apartment Complex Austin, Texas: We sell a ton of imprinted gifts to apartment complexes so we wanted to l...Continue Reading
Are You Too Busy Doing Grunt Work To Actually Plan Your Business?
May 29, 2015
Does Your To Do List Get In the Way of Your Success? Austin, Texas: Do you ever wonder that you are spending too much time on the every day minutiae to see the big picture for your business? After a...Continue Reading
Your Marketing Message is the Sum of All Your Communications - Good and Bad
Apr 30, 2015
Can You Be in Full Control of Your Marketing Message At All Times? Austin, TX: All of us in marketing like to think that we control the marketing message: what is seen, read, thought and heard abou...Continue Reading
Promotional Products Sales Outdistances Spending on Mobile, TV and Radio Advertising
Oct 21, 2014
The Power of Promotional Products: Leading the Growth in Sales and Advertising Austin, Texas: The Advertising Specialty InstituteÃ‚® (ASI) today announced 2014 sales of promotional...Continue Reading
Which is a Better Value: Promotional Products or Online Ads?
Sep 12, 2014
Promotional Products vs Online Ads: Is it an Either/Or Question? Austin, Texas: I have many clients that are increasing their ad spend for online marketing (and I’d include our company in tha...Continue Reading
Promotional Products 101: Proof, Double Check, Then Look It Over One More Time
Jun 25, 2014
Who is your Second and Third Set of Eyes When Proofing Your Promotional Products? Really?!?!? This player looks a lot like President Obama! Austin, Texas: We all are wearing multiple hats these ...Continue Reading
Marketing 101: All Publicity is Not Good Publicity
Jun 23, 2014
Contrary to What You Might Have Learned About Marketing and Advertising: All Publicity is Not Always a Good Thing Austin, Texas: Just because you are able to push the envelope in marekting and bran...Continue Reading
Distribution is the Key to Promotional Product Success
May 09, 2014
How are You Planning to Distribute Your Promotional Products? Austin, Texas: I created a Slideshare recently on 20 Tips to Reach and Market to the Teen Demographic — and people have been aski...Continue Reading
Tips For Choosing the Right Promotional Power Charger
Apr 09, 2014
How to Choose the Best Promotional Power Charger For Your Budget Austin Texas: External Power chargers for iPhones and iPads are all the rage these days. Promotional power chargers are one of our ...Continue Reading
SXSW Swag Bags: It's Your Response Rate and Post-Event Engagement That Really Matters
Mar 08, 2014
SXSW Swag: How Effectively Is Your Promotion and Branding in Tune With Your Marketing Objective? Photo of SXSW swag from a photo in the Austin Post in 2013 Austin, Texas: South by Southwest (SXS...Continue Reading
Check Out the Academy Awards Swag Bag: Who Says Money Speaks Louder Than Swag?
Feb 24, 2014
Promotional Swag Leads the Way to Help Comfort the Oscar Losers! Austin, Texas: The 2014 Academy Award swag bag contents have just been released – and it seems like the price for an Oscar loser...Continue Reading
When is a Power Stick Not Just Another Power Stick?
Feb 19, 2014
How Can You Turn Your Promotional Power Sticks Into The Star Attraction of Any Event? Austin, Texas: Promotional power sticks have been all the rage the past 6-9 months. They were easily one of ou...Continue Reading
Ideas for Marketing to Teens
Feb 17, 2014
Marketing 101: Best Ways to Reach the Teen Target Market Austin, Texas: Can you remember what used to turn you on as a teenager (I’m talking PG here!!!)? 1) Music 2) The opposite sex 3) Sl...Continue Reading
Are You Offering Customers Too Many New Choices They Do Not Want or Understand?
Jan 22, 2014
How Can Marketers Fill a Need When They Are Focusing on The Wrong Features? Austin, Texas: At the Consumer Electronics Show a few weeks back, we were all inundated with pitches for the latest &ndas...Continue Reading
Yes, Today is Hump Day. So How is That Going to Affect Your Sales and Marketing Activities For The Rest of the Week?
Nov 13, 2013
Is Hump Day Going to Motivate You To Reach Back for Stronger Sales & Marketing Strategies for the Remainder of the Week? Austin, TX I love that Geico commercial where the camel walks around the room ...Continue Reading
Isn't Time to Clean Out Some of Your Email Clutter?
Oct 24, 2013
When Was the Last Time You Spent Some Time Cleaning Out the Email In-Box Clutter on Your Computer? Austin, Texas: I awoke today to 15 LinkedIn group messages in my email in box, along with nearly 40 ...Continue Reading
What Are You Willing to Fail At Today?
Oct 22, 2013
Are You Willing to Fail Each Day … Or Do You Go Through Life Minimizing Risk? Austin, Texas: I was watching a morning talk show the other day and Sara Blakely, founder of Spanx mentioned that ...Continue Reading
Where is Your Call to Action?
Sep 20, 2013
Do You Have a Call to Action in All of Your Advertising? by Robert Piller Austin, Texas: In a blog post from last week, I mentioned that the easiest way to measure the ROI of your promotional produc...Continue Reading
How To Choose the Right High Tech Promotional Gifts for Your Clients
Sep 12, 2013
How Do You Decide on the Best High Tech Promotional Gift for Your Customers? Austin, Texas: One of the questions I get asked the most is” “How do I choose the right tech gift for my cli...Continue Reading
How to Build Trust for Your Brand
Sep 09, 2013
Simple Tips to Build Greater Trust for Your Brand Austin, TX: Whether you are B2B or B2C– all you have is your reputation and trust. Clients decide whether or not to buy from you based on inta...Continue Reading
How, When and Where Are You Trying to Reach Your Target Market?
Aug 30, 2013
Are You Utilizing the Right Tools in Reaching Your Target Market? Austin, Texas: I read a fascinating report by gyro, in association with Forbes Insights, the other day that said: 52% of customers m...Continue Reading
What Do Customers REALLY Think About Your Brand?
Aug 19, 2013
Have You Asked Your Customers What Your Brand Means To Them? Austin, TX: While meeting with a Fortune 500 client last week, the marketing manager was talking about one of his brands with such glowing...Continue Reading
Do You Need to Use a Tech-Themed Promotional Item to Reach the Millennial Generation?
Aug 16, 2013
How to Choose the Right Promotional Items for Millennials Austin, TX: Everybody wants a new way to reach out tot heir target audience – and right now one of the hottest niches is the Millennial...Continue Reading
Are You Doing the Most Important Task Right Now?
Jul 26, 2013
Great Time Saving Tip Keeps You Focused on the Task at Hand Austin, Texas: I recently read an article from productivity leader, Peter Bregman, at Harvard Business Review where he discussed the cause ...Continue Reading
Is it Time to Start Paying for Apps?
Jul 25, 2013
Choosing Only Free Apps Hurts the Entire Tech Industry Austin, Texas: I was looking into two time-saving apps on the web last night and was surprised at the anger over some of these companies that ar...Continue Reading
Should You Market Tech Products to Seniors?
Jul 22, 2013
Seniors are Much More Tech Savvy Than Portrayed in Most Media Austin, Texas We all understand that Gen X, Gen Y and Millennials are considered to be very tech savvy and we continue to market to these...Continue Reading
Geek Tech Marketing Blog
Jan 18, 2008
This blog will concentrate on marketing and technology– and where the two meet. We will discuss who is the best target audience for branded tech items, trends in promotional tech items, where t...Continue Reading