Demystifying Corporate Tech Swag: The Ultimate Business Guide to Amps, Watts and mAh

Oct 2

When it comes to corporate gifting and promotional gear, premium tech accessories consistently drive the highest engagement. High-quality items from recognized retail giants like Anker ensure your ...

Why Law Firms Should Consider Retail-Branded Merchandise for Corporate Gifts

Sep 28

From Anker and JBL to Owala, Callaway and Osprey, recognizable retail brands can give law firms higher perceived value, longer usage and a better return on their corporate gifting budget. I'v ebee...

Conveyor Belt Joyrides & Plug-In Clocks: A 70-Year Throwback

Aug 26

Looking through old photos as we celebrate 70 years in business definitely brings back some great memories. Check out this old clock we dug up. Over 50 years ago, when I was just a kid, we had the...

Why the Best Tech Swag Outlasts Your Software Roadmap

Jul 22

Let's talk about optimizing your physical marketing stack, ROI and long-term brand equity. The Advertising Specialty Institute (ASI) recently released its latest Ad Impressions Study, giving us a ...

Why Marketing Budgets Are Shifting from Advertising to Brand Experiences

Jun 19

The rise of experiential marketing, brand activations, and personalized event experiences For decades, marketing budgets followed a fairly predictable formula. Companies invested heavily in: P...

20 Years of Selling Branded Merchandise: A Few Reflections from the Shredder

Jun 12

Renovating the office brought back some unexpected memories-and a reminder of how much the promotional products industry has changed. I've been renovating my office recently. Part of that process...

Why Most Trade Show Giveaways Fail (And What to Do Instead)

Jun 3

Why Most Trade Show Giveaways Fail (And What to Do Instead) Trade shows are a massive investment. Between booth space, logistics, travel and staff time, companies spend tens of thousands of dollar...

Why Employee Onboarding Kits Matter More Than Ever

May 26

First impressions don't start after the first month-they start on Day 1. Most companies invest heavily in recruiting great talent. But once the offer letter is signed, the onboarding experience o...

Beyond the Logo: 3 Tech Trends Reshaping Branded Merch in 2026

Mar 25

Why the 'standard' logo-on-a-gadget is dead-and the 3 high-utility trends taking its place this spring As we settle into the "Spring 2026" season, the promotional product industry is undergoing a ...

Celebrate the Milestone: Custom Branded America 250 Merch

Mar 23

America 250: Honor the Past, Brand the Future The countdown is on. In just a few months, the United States will celebrate its 250th anniversary-the Semiquincentennial. This isn't just another Four...

The Most Underrated Trade Show Giveaway Under $5? Trail Mix.

Feb 19

Because hungry attendees don't remember booths - they remember the one that fed them. Let's be honest. By mid-afternoon at any trade show, attendees aren't thinking about your SaaS platform, your...

The Most Valuable Real Estate in Branding: Why You Need to "Own the Phone"

Feb 13

How a simple MagSafe accessory can turn 200 daily habits into thousands of weekly brand impressions. Getting your brand noticed in a crowded market doesn't always require a massive billboard or an...

Why Cybersecurity Belongs in Your Branded Merchandise Strategy

Jan 8

Practical tools that protect employees, reduce risk, and reinforce a culture of security Cybersecurity conversations usually focus on software: firewalls, endpoint protection, MFA, and employee tr...

Why Cybersecurity Branded Gifts Are Becoming Essential for Employees and Trade Shows

Nov 21, 2025

How Security-Focused Branded Merchandise Protects Employees, Builds Trust, and Reinforces a Culture of Awareness Cybersecurity is no longer just an IT conversation - it's a company-wide responsibi...

What Makes a Law Firm Gift Feel Premium? (It is NOT the Price.)

Nov 7, 2025

Why thoughtful, well-designed gifts strengthen referral relationships and reinforce your firm's professional reputation. In the legal field, reputation and relationships are everything. One of t...

Rethinking Holiday Gifting: Why Functional Branded Swag Delivers Year-Round Impact

Oct 7, 2025

Move beyond hoodies and gimmicks-give your employees and clients useful branded gifts they'll love (and use). The holiday season isn't just about showing appreciation-it's a powerful brand-build...

Why Understanding Customer Lifetime Value Should Shape Your Marketing Strategy

Aug 29, 2025

Not all customers are created equal-here's why investing in high-value clients with great service and premium branded merchandise can transform your ROI. When it comes to marketing spend, many b...

5 Branded Merch Mistakes to Avoid in Your Next Campaign

Jul 11, 2025

Don't Let Avoidable Swag Missteps Cost You Money- Or Your Brand Reputation Branded merchandise is one of the most effective tools in a marketer's or HR leader's toolkit. Done right, it builds loya...

Why Full-Color Printing is the Future of Promotional Tech Merch

Jun 18, 2025

Make your brand unforgettable with high-impact, full-color tech giveaways that spark recognition and drive lasting engagement In today's crowded marketplace, visual impact is everything-and color ...

How Companies Are Using Branded Merchandise to Drive Real Business Results

Jun 12, 2025

Explore 4 effective ways organizations are leveraging promotional products to increase engagement, retention, and brand loyalty Branded merchandise has come a long way from the days of stress ball...

Why Custom Shaped USB Flash Drives Still Make a Big Impact in Brand Marketing

Jun 4, 2025

Turn Your Product, Mascot, or Logo Into a Memorable, Functional Gift In the age of cloud storage and wireless everything, one promotional tool continues to impress: the custom-shaped USB flash dri...

Why Choose MagSafe Chargers for your Next Promotional Gift

May 14, 2025

Click here to learn more about MagSafe chargers for your next branding or marketing needs. They are ideal for any tech oriented promotional gift.

The Ultimate Guide to Promotional Tech Gear for Trade Shows in 2025

Mar 28, 2025

Explore the latest tech trends, top-performing promo gear, and strategic insights to stand out at your next trade show Trade shows are back in full swing, and brands are doubling down on giveaways...

Transform Your Brand: The Power of Themed Promotional Product Sets with Custom Packaging

Mar 27, 2025

Create memorable brand experiences with curated gift sets, personalized packaging, and story-driven promotional campaigns In today's crowded market, standing out requires more than just a memor...

The True Value of Promotional Products: Maximizing ROI on Your Branded Swag

Mar 10, 2025

Are You Measuring the ROI of Your Promotional Products? Promotional products have been a cornerstone of marketing for decades. Since 1956, Geek Tech Branding has helped businesses make an impac...

Top 10 Reasons Companies Should Gift Employees and Customers Laptop Power Banks

Feb 28, 2025

Boost Productivity and Brand Visibility with Custom-Branded Laptop Power Banks In today's remote and hybrid work environment, staying powered up is more critical than ever. Traditional phone power...

5 Steps to Help You Measure the ROI of Your Promotional Products

Jan 27, 2025

Measuring the ROI of Your Promotional Products: 5 Steps to Success Promotional products are a powerful tool for businesses to increase brand awareness, generate leads, and drive sales. However, ma...

Faraday Bags: The Must-Have Promo Item for the Digital Age

Jan 8, 2025

Reinforce Your Security Message with Custom Branded Faraday Bags In today's hyper-connected world, data security is more critical than ever. For businesses looking to make a lasting impression wit...

Tech Trends For 2025 + All The Trending Tech Gear Your Brand Will Need

Dec 4, 2024

As the year winds down, brands start looking ahead to 2025 - looking, specifically, at what will be trending. At Geek Tech Branding, we take a special interest in technology, as it affects every bu...

Embrace the Journey; Your Potential is Unlimited

Aug 28, 2024

5 Small Business Ideas (+ Corresponding Promo Products)

May 2, 2023

New insights show that certain fields are seeing more success than others. Here, we dive into five of them, showing you how to take things further with custom-printed promo items. Currently, th...

Top Promotional Items for Esports & Gaming Industry

Apr 7, 2021

According to recent reports, the esports industry's revenue will hit $1.084 billion this year, which is a 14.5% increase since 2020. What exactly is esports, though, and how does it differ fro...

How To Market Your Restaurant With Branded Gifts (+ 5 Exciting Options)

Oct 20, 2020

Eating establishments can creatively advertise during the coronavirus pandemic and beyond by including custom-printed gifts with take-out, pick-up and delivery orders! Since the COVID-19 pandem...

Marketing Tips & Trends For 2020

Dec 3, 2019

With a new year comes new ways to advertise your brand to the world! The end of the year means a time to reflect on the past 12 months and a time to wind down and relax a bit during the holiday se...

Marketing In The Auto Industry

Feb 12, 2019

These six promotional products are a great way to spread awareness about your car dealership or service! Billboards, social media posts, industry events and promo deals are just a few of the wa...

Hotels Selling Branded Clothing & Getting Noticed Around The World

Dec 20, 2018

Draw in crowds by selling imprinted fashion in your hotel! Shopping in a hotel? It may sound strange, but by selling high-end and top-quality branded clothing, companies can get their logos/nam...

10 Creative Ways To Spread The News Of Your Brand

Jul 10, 2018

Always Be Ready To Grow Your Business Advertise Your Company! "Contagious products and ideas are like forest fires. They can't happen without hundreds, if not thousands, of regular Joes and Ja...

Stop Trying to Be All Things to Everyone

Apr 24, 2018

You Can't Be All Things To All People- And Be Successful Austin, Texas: I got a call the other day for a company needing 150 pencils for an event. I told her that we do not do pencils and gave he...

4 Things to Know About Qi Wireless Phone Chargers

Dec 12, 2017

Qi Phone Chargers are now the industry norm for wireless phone charging. Here are 4 things to know about this technology. 1) Qi is pronounced /tʃiː/ CHEE from the Chinese word qi meanin...

The Popularity of Promotional Fidget Spinners

Jun 19, 2017

Custom Branded Fidget Spinners and Fidget Cubes are One of the Hottest Trade Show Give-Aways in Years--But Why? Austin, Texas: For the past 3-4 months, fidget spinners and fidget cubes have been t...

Understanding Acquisition Costs and Lifetime Value of a Customer

Feb 6, 2017

How Much is a Loyal Customer Worth to You? Austin, Texas: What is a loyal customer worth to you? Before you answer that question, you would need to do an analysis to determine not just the value...

7 Marketing Trends for the Coming Year

Dec 20, 2016

7 Trends in Marketing and Branding for 2017 Austin, Texas: As the year winds down, I have noticed several trends that have been developing that I'd like to note. Here are seven trends in marketin...

Top Year End Review Tips to Boost Your Business for the Coming Years

Dec 14, 2016

Setting and Evaluating Business and Marketing Goals for Next Year Austin, Texas: As this year winds to an end, I try to take a few days away from the office to review our company's performance ...

Virtual Reality Applications for the Travel Industry (Part 5 of 6)

Sep 19, 2016

Virtual Reality: Practical Uses in the Travel and Resort Industry In our previous posts, we explored the use of VR in education, health care, and real estate. Today, we turn our attention to the t...

Improving Your Marketing Through Virtual Reality

Mar 7, 2016

How You Can Utilize Virtual Reality To Improve Your Marketing Efforts Austin, Texas One of the most popular trends of late has been virtual reality marketing. I have seen huge lines forming at ...

How to Increase Sales By Creating a Niche in Your Business

Oct 30, 2015

Why it Makes Marketing Sense to Create a Niche for Your Business by Robert Piller If you look up promotional products distributors, you will probably find over 30,000 listings. If you narrow it d...

Is Your Marketing Keeping Up with Mobile Searches?

Oct 8, 2015

For the First Time in History, Mobile Searches Surpass Desktop Searches At Google...So What Does That Mean For Your Marketing Efforts? Austin, Texas: Marketers are always trying to increase sal...

5 Tips for Increasing Occupancy Rates at Your Apartment Complex

Aug 24, 2015

5 Simple Ideas to Increase Your Occupancy Rates and Increase Net Operating Income at Your Apartment Complex Austin, Texas: We sell a ton of imprinted gifts to apartment complexes so we wanted to ...

Your Marketing Message is the Sum of All Your Communications - Good and Bad

Apr 30, 2015

Can You Be in Full Control of Your Marketing Message At All Times? Austin, TX: All of us in marketing like to think that we control the marketing message: what is seen, read, thought and heard abo...

Promotional Products Sales Outdistances Spending on Mobile, TV and Radio Advertising

Oct 21, 2014

The Power of Promotional Products: Leading the Growth in Sales and Advertising Austin, Texas: The Advertising Specialty Institute® (ASI) today announced 2014 sales of promotional pr...

Which is a Better Value: Promotional Products or Online Ads?

Sep 12, 2014

Promotional Products vs Online Ads: Is it an Either/Or Question? Austin, Texas: I have many clients that are increasing their ad spend for online marketing (and I'd include our company in that mix...

Marketing 101: All Publicity is Not Good Publicity

Jun 23, 2014

Contrary to What You Might Have Learned About Marketing and Advertising: All Publicity is Not Always a Good Thing Austin, Texas: Just because you are able to push the envelope in marketing and bra...

Distribution is the Key to Promotional Product Success

May 9, 2014

How are You Planning to Distribute Your Promotional Products? Austin, Texas: I created a Slideshare recently on 20 Tips to Reach and Market to the Teen Demographic - and people have been asking ...

Tips For Choosing the Right Promotional Power Charger

Apr 9, 2014

How to Choose the Best Promotional Power Charger For Your Budget Austin Texas: External Power chargers for iPhones and iPads are all the rage these days. Promotional power chargers are one of o...

SXSW Swag Bags: It's Your Response Rate and Post-Event Engagement That Really Matters

Mar 8, 2014

SXSW Swag: How Effectively Is Your Promotion and Branding in Tune With Your Marketing Objective? Austin, Texas: South by Southwest (SXSW) is all-consuming again in Austin right now - and we are ...

Check Out the Academy Awards Swag Bag: Who Says Money Speaks Louder Than Swag?

Feb 24, 2014

Promotional Swag Leads the Way to Help Comfort the Oscar Losers! Austin, Texas: The 2014 Academy Award swag bag contents have just been released - and it seems like the price for an Oscar loser's ...

When is a Power Stick Not Just Another Power Stick?

Feb 19, 2014

How Can You Turn Your Promotional Power Sticks Into The Star Attraction of Any Event? Austin, Texas: Promotional power sticks have been all the rage the past 6-9 months. They were easily one of...

Ideas for Marketing to Teens

Feb 17, 2014

Marketing 101: Best Ways to Reach the Teen Target Market Austin, Texas: Can you remember what used to turn you on as a teenager (I'm talking PG here!!!)? 1) Music 2) The opposite sex 3) Sleepin...

Are You Offering Customers Too Many New Choices They Do Not Want or Understand?

Jan 22, 2014

How Can Marketers Fill a Need When They Are Focusing on The Wrong Features? Austin, Texas: At the Consumer Electronics Show a few weeks back, we were all inundated with pitches for the latest - an...

Yes, Today is Hump Day. So How is That Going to Affect Your Sales and Marketing Activities For The Rest of the Week?

Nov 13, 2013

Is Hump Day Going to Motivate You To Reach Back for Stronger Sales Marketing Strategies for the Remainder of the Week? Austin, TX I love that Geico commercial where the camel walks around the roo...

Isn't Time to Clean Out Some of Your Email Clutter?

Oct 24, 2013

When Was the Last Time You Spent Some Time Cleaning Out the Email In-Box Clutter on Your Computer? Austin, Texas: I awoke today to 15 LinkedIn group messages in my email in box, along with nearly ...

What Are You Willing to Fail At Today?

Oct 22, 2013

Are You Willing to Fail Each Day ... Or Do You Go Through Life Minimizing Risk? Austin, Texas: I was watching a morning talk show the other day and Sara Blakely, founder of Spanx mentioned that he...

Where is Your Call to Action?

Sep 20, 2013

Do You Have a Call to Action in All of Your Advertising? by Robert Piller Austin, Texas: In a blog post from last week, I mentioned that the easiest way to measure the ROI of your promotional pro...

How To Choose the Right High Tech Promotional Gifts for Your Clients

Sep 12, 2013

How Do You Decide on the Best High Tech Promotional Gift for Your Customers? Austin, Texas: One of the questions I get asked the most is" "How do I choose the right tech gift for my client base?" ...

How to Build Trust for Your Brand

Sep 9, 2013

Simple Tips to Build Greater Trust for Your Brand Austin, TX: Whether you are B2B or B2C- all you have is your reputation and trust. Clients decide whether or not to buy from you based on intangi...

How, When and Where Are You Trying to Reach Your Target Market?

Aug 30, 2013

Are You Utilizing the Right Tools in Reaching Your Target Market? Austin, Texas: I read a fascinating report by gyro, in association with Forbes Insights, the other day that said: 52% of customer...

What Do Customers REALLY Think About Your Brand?

Aug 19, 2013

Have You Asked Your Customers What Your Brand Means To Them? Austin, TX: While meeting with a Fortune 500 client last week, the marketing manager was talking about one of his brands with such glow...

Do You Need to Use a Tech-Themed Promotional Item to Reach the Millennial Generation?

Aug 16, 2013

How to Choose the Right Promotional Items for Millennials Austin, TX: Everybody wants a new way to reach out tot heir target audience - and right now one of the hottest niches is the Millennial Ge...

Are You Doing the Most Important Task Right Now?

Jul 26, 2013

Great Time Saving Tip Keeps You Focused on the Task at Hand Austin, Texas: I recently read an article from productivity leader, Peter Bregman, at Harvard Business Review where he discussed the cau...

Is it Time to Start Paying for Apps?

Jul 25, 2013

Choosing Only Free Apps Hurts the Entire Tech Industry Austin, Texas: I was looking into two time-saving apps on the web last night and was surprised at the anger over some of these companies that...

Should You Market Tech Products to Seniors?

Jul 22, 2013

Seniors are Much More Tech Savvy Than Portrayed in Most Media Austin, Texas We all understand that Gen X, Gen Y and Millennials are considered to be very tech savvy and we continue to market to th...

Geek Tech Marketing Blog

Jan 18, 2008

This blog will concentrate on marketing and technology- and where the two meet. We will discuss who is the best target audience for branded tech items, trends in promotional tech items, where to u...