Check Out the Academy Awards Swag Bag: Who Says Money Speaks Louder Than Swag?

  • Feb 24, 2014

Promotional Swag Leads the Way to Help Comfort the Oscar Losers!

Austin, Texas: The 2014 Academy Award swag bag contents have just been released – and it seems like the price for an Oscar loser’s swag bag is valued at $55,000.

According to branding agency Distinctive Assets, the swag bag for this year’s non-winners (I hate the term losers) includes:

  • Chocolatines Savory Wine Flight Pairing. Value: $80.
  • Halo Natural Pet Food certificate for 10,000 meal donations to the rescue or shelter of the recipient’s choice. Value: $6,142.89.
  • Max Martin shoes. Value: $750.
  • Slow Watches. Value: $290.
  • Dosha Pops herbal tea-based lollipops. Value: $35.
  • Blossom Blends tea. Value: $49.95.
  • Hydroxycut gummies, protein bars and protein shakes. Value: $38.96.
  • Narrative Clip automatic camera and app. Value: $279.
  • Polar Loop activity tracker. Value: $109.95.
  • Steamist Total Sense Home Spa System. Value: $2,560.
  • M3K Beauty products. Value: $100.
  • Rouge Maple organic maple syrup. Value: $250.
  • House call from celebrity acupuncturist/nutritionist Heath Lounsbury. Value: $500.
  • Slimware dinnerware. Value: $59.
  • Huntley Drive Fitness package of 10 personal training sessions. Value: $850.
  • Le Petit Cirque, North America’s only all-kid pro Cirque troupe. Value: $575.
  • Jan Lewis Designs bangle bracelets. Value: $400.
  • Koloa Landing Resort five-night Hawaii stay. Value: $2,000.
  • “Loaded: The Story of a Ghost” graphic novel. Value: $49.95.
  • Aviv 613 Vodka. Value: $30.
  • Imanta resort stay in Ocean Casa. Value: $3,300.
  • Makeup Studio products by Diane Capt. Value: $105.
  • Simon’s Happy Pet Shampoo. Value: $15.
  • Bee Free Honee. Value: $39.
  • Betty Jane Homemade Candies. Value: $69.75.
  • Cannonball Wine. Value: $75.
  • The Green Garmento garment bags. Value: $23.
  • Jitseu leather handbags. Value: $279.
  • Cherryt Knit & Co. winter accessories. Value: $158.
  • Vetvik luxury leather case. Value: $230.
  • Mane ‘N Tail hair-care products. Value: $95.35.
  • Mace Brand pepper spray. Value: $120.
  • Rocky Mountaineer train travel package through Western Canada. Value: $4,078.
  • Acure skincare products. Value: $300.
  • Epic Pet Heath electrolyte therapy. Value: $1,571.98.
  • Adept Armor fabric waterproofing solution. Value: $26.99.
  • Wrap Wrap luxury fabric wrap. Value: $15.
  • Walk Japan tour package. Value: $15,000.
  • “Best of Las Vegas” travel package. Value: $9,000.

This seems even more impressive than the Grammy’s swag bag that we had discussed last month.

So, next time some bright-eyed young marketing assistant tells you that money motivates better than promotional swag– tell him/her that they are clearly mistaken.

Promotional swag creates lasting value that will be re-used over and over again – and creates memories.

Cash is spent on necessities–and will be forgotten about too quickly.

Promotional swag has branding value and a higher perceived value than the money spent on it.

What’s in your swag bag?

  • Category: Marketing
  • Tags: cash vs gift, Grammy, Grammy swag bag, promotional swag, swag, value of promotional items