How to Choose the Best Way to Communicate With Clients and Prospects
Are You Trying to Communicate With Your Customers on Your Terms – or on Their Terms?
Austin, TX: I got a call this morning from a client and they asked me which is the best way to send me an order. My reply was ” whatever way they prefer–online shopping cart, fax, email or by phone.”
He was surprised that he was in control of the process – and it got me thinking– why would a company not put their clients in control?
I like to ask my clients how they like to be communicated with.
Some prefer email. Others still like phone call every once in a while. Others strictly want to communicate by social media–Facebook or Twitter. Others prefer text messages.
The important thing is that I try to communicate with my clients the way they like to be communicated with.
I have factory rep that tries to call me every Friday afternoon between 2:00- 2:30 — even though I have told her on many occasions that the best way to reach me is by email. So I let it go to voicemail. When she send me an email, then I reply promptly.
Take some time and ask your clients what is the best way to reach them… and do it that way.
If you are in the business to serve others (and aren’t we all?) then serve your clients the way they prefer to be served.
It is part of meeting or exceeding expectations.
Make it easy for client’s to reach out to you the same way.
If they like Twitter, then spend an hour learning how to use your Twitter account. I had eight different Twitter Direct Messages last week from clients — so I am going to keep my Twitter account on all day from now on.
You will find that by being available on the platform (s) of their their choice, you will stand head and shoulders above the competition.
So, how do your Top 25 clients like to be communicated with? if you don’t know, now is a good time to find out.