C-Store Fountain Drink Promotion Includes A Free Music Download

  • Jun 14, 2011

Texas-based Valero has just kicked off its latest fountain drink promotion at its Corner Store locations to increase demand during the summer.

With each purchase of a 44-ounce fountain drink at one of their convenience stores, the customer gets a free code for one MP3 music download. This program is available until the approximately 3 million cups are gone.

The music download cards have a broad reach, and will help to encourage motorists to take a moment to come inside their c-stores after filling up, where margins are much more generous to the retailer.

Valero’s “MP3 FREE” program was introduced to all store employees a week before the promotion was kicked off to consumers. “We wanted our employees to experience the excitement of free music so they can share it with their customers,” said Hal Adams, Valero’s vice president-retail merchandising. “Our employees are the ambassadors of our marketing programs and create the energy in the store.”

This promotion will be blasted on store signage, inside and out, as well as on some of their distribution trucks in Texas proudly displaying the slogan “ALL THE MUSIC YOU CAN DRINK.”

Robert Piller, president of DownloadIncentives.com says, “With pump prices hovering over $3.50 on most parts of the country, c-store operators are looking for ways to increase add-on sales–including in-store purchases and car wash sales. As pump prices remain high, discretionary income gets reduced and these profit centers see diminishing returns.”

What are you doing to increase incremental sales?

Contact Download Incentives for the latest in MP3 music download programs , as well as such other digital rewards as free movie tickets, iSkins, restaurant cards, magazine subscriptions and more.


  • Category: Blog, Incentive Programs
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