Get Out of Your Comfort Zone and Increase Your Awareness of your Marketplace

  • Mar 22, 2013

Austin, Texas: Are you tired of the same ideas flowing from your brain–and those of your associates and staff.

Do you have a perception of your marketplace that may be different from your customers’ perceptions.

My suggestion: Get out of your comfort zone!

For the next week, get out of your comfort zone…and see how it feels.

Go to new places.

Explore new restaurants.

Meet with new people.

Do something on your bucket list.

Go to lunch with different people in your company.

Visit and take in a few random taped lectures.

Read a book in a different genre.

Listen to a different radio station (or Pandora or Spotify channel).

Visit a museum.

Go to the library.


Give a speech.

Mentor somebody.

Drive to work using a different route.

But get out of your comfort zone..and see the world differently.

You will soon realize that the world is not black or white. There are a lot of shades of gray (more than 50, I would surmise).

Once you start to see the world view a little differently, you will get a better understanding of your marketplace.

You will start to see better how your products or services affects others.

You will see things from a new perspective.

Take steps for one full week to get outside your comfort zone to challenge your beliefs and see things from a whole new perspective.

Get out of your comfort zone. That is where the magic really does happen.