New Study Shows Importance of Digital Rewards
Aug 1, 2012
Austin, Texas: Digital rewards are to marketing and sales what S&H Green Stamps were in the 60s and 70s.
A new study was just released showing that over 75% of Americans under the age of 43 use smartphones.
When you factor in tablet computers, e-book readers and other devices, the market penetration is even higher.
Yet, when I see marketing campaigns, promotional trade show items and other premiums, companies are still focused on non-digital rewards–which can be a huge mistake.
I went to a college recruiting trip at a major university with my son last week- and he was handed some great promotional swag– T-shirts, bumper stickers and a sports bottle. So far, so good. These are the type of items any high school student would use and it helps to promote the school and give the student a sense of belonging and pride in the university.
But he was also given several styles of cheap pens and a ton of printed material. Well, not a ton — but over 9 ounces of papers that are still lying in my trunk.
Don’t you think a cool custom USB flash drive in the shape of the mascot with the materials pre-loaded would have been more effective and useful?
Same goes for premiums and promotional items.
Instead of pens, coozies and other me-too promo swag, wouldn’t a prepaid music-download card or prepaid free pizza card or a plant-a-tree card been more memorable for many campaigns?
If you are running a wellness campaign, do you think a free squeezie stress reliever is as effective as a free prepaid downloadable exercise and fitness video?
Your customers’ method of communication is rapidly changing.
The way they watch, read and communicate is completely different than it was even a decade ago.
Don’t keep rewarding them with the same old, tried-and-true rewards.
Look into digital rewards for a change.
These can be viewed on tablets, on smartphones and on computers — and can even take recipients to custom landing pages, so you can gather some useful followup data.