New Way To Market Your Brand - Buy or Rename a City
Jul 18, 2012
Welcome to Viagra, NY
Austin, Texas: A businessman in Texas bought an abandoned town and renamed it after his bar–Bikinis, according to the Austin Business Journal.
He plans to fix up the bar and make it a party destination. Welcome to Bikinis, Texas!
Now, this may be a little tongue-in-cheek, but what if marketers paid cities for their naming rights–much like they do for stadiums.
Imagine:Coca Cola, MN; Viagra, NY ; Fritos, MO ; Olive Garden, CA
It would be a great way for cities to increase revenues without raising taxes.
And imagine the marketing publicity. A city of Microsoft in every state.
Will cities – and counties for that matter – take the easy money and sell their souls?
I wouldn’t bet against it.
Move over, Austin, Texas.
That name had a good run.
Welcome to DownloadIncentives, Texas everyone! Have a nice visit in our town.